Introduction

This one-day business training seminar on business writing training is designed to lead to practical skills to enable you to be both competent and confident in written communication.

Writing clear, concise and persuasive Business English is an essential professional skill. Whatever the form of the text you generate - be it a letter, email, report or proposal - you are always seeking to deliver a clear message, as quickly and persuasively as possible.

This seminar will adress the following issues:
1. understanding specific communication issues relating to text
2. writing clear and concise Business English
3. developing a persuasive style
4. improving the quality of client correspondence
5. writing proposals and reports
6. writing summaries
7. proof reading and editing text

Course Content

• Understanding written communication
• understanding the purpose of the document
• understanding your readership
• importance of structure

• Writing Business English
• use of words - accuracy / familiarity / derivation
• writing sentences
• paragraphs - ordering ideas
• essential grammar and punctuation

• Improving client correspondence
• delivering the message
• action-step

• Developing proposals
• '5 whys'
• presenting information
• delivering a clear message

• Report Writing
• basic structure
• ordering information
• supported conclusions

• Writing workshop
• analysis and rewriting

Speaker/s

• Lynden Alexander is a communication skills consultant who has worked extensively leading consultancies across the professions. He offers training in presentation, writing and inter-personal communication skills. He also designs and delivers integrated communication skills training programmes for a number of consultancies.

He has a first-class honours degree in English from London University, is a qualified practitioner in Neuro-Linguistic Programming (with an emphasis on advanced learning skills) and has ten years experience working with visualisation techniques.

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06 October 2008

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